SEO(search engine optimization) Assignment Example | Topics and Well Written Essays - 500 words

SEO(search engine optimization) - Assignment Example The SEO tactic used in the provided html is White Hat SEO. This is a type of SEO tactic which is used to improve the performance of a given web site while considering its compliance with the laid regulations and procedures put by the search engine. Meaning, when developing this page, the administrator was concerned about the rules and regulations governing their development. Therefore, by adopting this tactic, it implies that the credibility of the site is increased. Besides, the compliance to the laid standards means that the page is made to be to be legitimate and can not be involved in any controversy. These are issues which can lead to violation of the rules thus making it to be closed by the search engines. In using this tactic, the page was made of a high quality. As can be seen in provided html, everything seems to be up to standard. Therefore, the high quality in it makes it be appealing to the users. Whenever a search is made, the required results must be got as expected. This is why this tactic is a good one. Besides, it has keyword-rich Meta tags which are descriptive enough and can enable it be more effective when used to search for a word. This is a very important feature which can make this web site be easier to navigate (Beel; Gipp and Wilde 181). However, in order to improve this page, I will have to be more creative. Meaning, I will go beyond adopting this tactic. Instead, I will have to edit all the contents of the site in order to make them appropriate for use when searched to look for the inserted words or keys. When it is edited, its quality will have to be improved. This is because, many people like to navigate and use web sites with Standard English at all times. Therefore, it implies that if all the contents are edited, it will appeal to everyone. Besides, it will contain catchy words which would be easily accessed whenever any search is made. The other tactic I

Price of Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 words - 1

Price of Hawaiian Punch - Essay Example Sales oriented objectives are setup when marketers plan to target Bottom of the Pyramid segment, where playing on margins is very difficult, since the disposable income is minimal. In the given situation, Hawaiian Punch has placed its product at such a price point that it has allowed companies to play on margins as well as volumes, and giving tough competition to Nestle (Buy The Case: Hawaiian Punch Lemon Berry Squeeze 2012). Markups are a major issue when it comes to distribution of products. Numeric Spread and Weighted Spread of a firm’s products depends on the distribution markup costs that a particular company faces. Retailer margins add to the costs that the company incurs. The sole purpose of every company or MNC in the market is profit maximization. In today’s highly competitive market where national and regional markets have integrated to form one common globalized arena, marketers have a tough job to come up with ideas and innovations which bring us to the idea of increasing the ‘size of pie’ strategy. Today consumers are highly aware of their needs and want about the latest technology about what suits them, who is offering what to them, and at what prices is the desired product offered. Customers today are well connected and up to date to such an extent that they can and do access any supplier in case of MNC’s and any producer in case of individual customers, w ho offer them premium quality products at affordable prices. This easy access to premium products all around the world has back fired in some cases. For example now companies face such immense competition coming from all around the globe that they have to create discounts, personalized pricing, negotiable pricing strategies and psychological pricing to generate instant sales and ensure market share growth. In case of discounts, companies plan to